Small Business is our Business

For many the Yellow Pages are a thing of the past.  A survey conducted by RingCentral of 1,856 workers found——

 

41%     DO NOT USE

29%     Use at home

23%      Use at Home & work

6%         Use at work

1%       Do not know what the Yellow Pages are

DO YOU DO ANY WORK WHILE ON VACATION?

YES                                                      48%

NO                                                           40%

I DON”T TAKE VACATION          12%

Source:Jive/Harris survey of 1,192 workers in 2013

Eighty million millennials (teens and twenty somethings) have $200 BILLION in buying power.   Not a number to be ignored.  They value social networking and  are influential in swaying parents and  peers.  A demographic look reveals—–

White        60%

Latino      19%

Black          14%

Asian         5%

Other        2%

Source:   Marketing to Millennials  by Jeff Fromm and Christie  Garton

Employers are worried about the baby boomer brain drain in the U.S. workforce. AARP and the Society of Human Resource Management conducted a survey recently . The results—–
*72% of employers are worried about the baby boomer brain drain
*30% have hired retirees as consultants
*24% have created part-time slots

Some business apps you might want to consider—-

*Concur—-book business flights, reserve a hotel or  order a taxi with this free app that automatically creates expense reports.

*Mobile Mileage—-track your mileage  and make an expense report. Just take a picture of receipts and attach to mileage report.  The app automatically calculates report via email.

*SignEasy—an easy way to sign documents virtually anywhere.

*CrashPlan—–a free way to store your files and share them on multiple devices.  Users get cloud-based back-up to multiple locations providing good security.

Source:   FatStax

The Hispanic population on Long Island is more diverse than those in other parts of the country. The latest U.S. Census (2010) finds Salvadorians, Puerto Ricans and Dominicans comprise the largest Hispanic groups in Nassau and Suffolk counties. Over the past twenty years the Honduran and Guatemalan populations grew the fastest.

Long Island Hispanics  (2010)

Salvadorans            99,495

Puerto Ricans         88,514

Dominicans             41,967

Columbians              27,103

Ecuadoreans             26,877

Long Island  Median Household Income  (2010)

All Hispanics                    $78,126

Mexicans                           $78,766

Puerto Ricans                   $83,218

Cubans                               $92,104

Dominicans                       $76,787

Central Americans           $71,416

South Americans             $82,749

Non-Hispanic Whites     $97,403

 

 

 

 

 

 

 

7.6 million Americans 65 years and older are  in the workforce in 2013, up dramatically from the 4.6 million in 2003.

Source: Bureau of Labor Statistics

Sixty-eight percent(68%) of advertising/marketing executives found April Fool’s Day jokes and pranks inappropriate for the office. The joke could easily backfire and jeopardize future advancement and favorable references. This was a survey conducted by The Creative Group, a recruitment firm.

Today, companies must have a presence on social media sites. Sixty-one percent(61%) of U.S. companies use Facebook, while 39% Twitter, 29% use LinkedIn, and 24% are present on YouTube. Four out of ten companies listen to consumer discussions, while 70% answer customer questions and complaints .

This survey was conducted by InSites Consulting. a market research company, of 1,222 business owners in October 2012.

Americans are tweeting to the tune of 400 million tweets per day. To put this in perspective———in 2007  there were 5,000 tweets daily, by January 2010 32 million tweets, in April 2012 340 million tweets. It is a great way to stay in touch, but 140 characters have been known to kill careers and destroy reputations. Just as with other social media—-Facebook, YouTube, whatever——your reputation and image is shaped by what you tweet or photos posted. Don’t be stupid—-never post anything you will regret the next day.

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