Small Business is our Business

A survey commissioned by Bank West of 500 small business owners who have been in business for five years or more offered these insights concerning small business ownership—–

*31% said to separate business finances from personal finances

*27% said to maintain a healthy cash reserve

*22% said manage cash flow

*17% said create  a budget and stick to it

Once again New York State ranks at the bottom of the barrel for a VERY unfriendly tax climate for business.     Only New Jersey is worse. Annually the Tax Foundation publishes its survey evaluating the business climate  of the fifty states and  New York always  ranks very low. A quick look where the State stands—–

Corporate Tax                           12th

State Tax                                    42nd

Property Tax                             47th

Personal Income Tax              49th

Overall Tax Burden                 49th

Data from the National Financial Capability Study reveals two-thirds of millennials (aged 23-35 in 2012) have at least one source of long term debt—student loans, home mortgages, or  car payments.  Thirty percent (30%) have more than one of these obligations.   Their debt does not stop there.   For millennials short term debt is also a burden. Over fifty percent  (50%) carry a credit card balance while 22% have been hit with late fees and 13% have been charged with over-the-limit fees. In addition bank overdrafts are prevalent  (29%) and almost one in four (22%) of retirement account owners took hardship withdrawals in the last twelve months prior to the survey.    Quite simply this generation owes a lot and could certainly use a bit of financial counseling.

B-TO-B marketers are using mobile marketing to connect with customers and to raise brand awareness. A survey in June  2015 found companies are using mobile to——–

*Increase brand awareness               67%

*Increase customer engagement       62%

*Increase customer retention             48%

*Increase sales revenue                     48%

*Increase traffic                                  48%

*Nuture & engage with prospects       33%

Source:   Regalix, State of B2B Mobile Marketing 2015.

To generate demand and find new leads, business- to- business marketers are using  various approaches.  These include:

*Owned Events              21%

*Trade Shows                20%

*Email                             10%

*Banner Advertising        8%

*Webcasts/Webinars       5%

*Direct Mail                      3%

*Association Marketing    2%

Source:2104 B2B Content Marketing Trends

A 2014 poll conducted by the North American Content Marketing Institute found LinkedIn  is rated the most effective social media platform.

LinkedIn       63%

Twitter          55%

Facebook     48%

YouTube       42%

Google +      40%

Pinterest    25%

Instagram      24%

Dates for the next three workshops concerning the Melville Employment Center have been set.  This a  Huntington Town sponsored plan to improve the Route 110 Corridor.  All interested residents, employees, property owners, and other interested parties are encouraged to attend.  The dates for these workshops——-

Tuesday, September 29  7 pm- 9pm   Location—-Melville Fire Department,  531 Sweet Hollow Road

Wednesday, October 21  Location—-West Hollow Middle School, 250 Old East Neck Road

Tuesday, November 17   Location to be determined

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