In June 2011, 14 million smartphone owners scanned a QR code, according to a survey conducted by Comscore, a market research company. That is 6.2% of all smartphone users. Not surprisingly, a demographic analysis of those who scanned a QR code were:
*53% between the ages of 18 and 34
*36% have a household income of $1ook or more
If that is your market segment, go for it!
This survey was conducted by Comscore, a market research company the measures the digital world. Their website is www.comscore.com