Small Business is our Business

Archive for February, 2012

Why Do Americans Use Social Media?

Two-thirds of online adults(66%) use social media such as Facebook, Twitter, Myspace, or Linkedin.  Why?

*Staying in touch with family and friends (66%)

*Connecting with old friends they have lost touch with (50%)

*Shared interest or hobby(14%)

*Making new friends (9%)

This was a survey conducted by the Pew Research Center’s Internet  and American Life  Project conducted in 2011.


Americans Ignore Most Smartphone Apps

Of smartphone owners,  68% open only FIVE or fewer apps weekly. Seventeen percent(17%) do not use any apps.  These findings are from a survey conducted  by the Pew Research Center’s Internet & American Life Project.  Only 42% of all U.S. adults have phones with apps.  The most popular apps based on the percentge of downloads are—-

*Information updates of news, weather , stocks, sports(74%)

*Communication with family or friends  (67%)

*Help in learning about something  (65%)

The demographic profile of app downloaders remains concentrated among young, more affluent and highly educated adults living in urban or suburban areas.


Small business owners find these tasks least enjoyable—-

Filing/Organization   (27%)

Computer Issues   (22%)

Staffing/Hiring/Firing  (17%)

Presentations  (16%)

Sales   (15%)

Source:  Office Depot survey of 1,000 small business owners

Tag Cloud