A business card is a powerful marketing tool used to attract potential customers. Used wisely, business cards can enhance your personal image and present a perfect image of your company.
The six rules of successful business cards—-
#1. SIMPLE IS BEST. Do not order cards that take a great deal of time to produce.
#2. KNOW YOUR AUDIENCE. No thick embossed cards if you sell to green companies.
#3. INCLUDE THE ADDRESS. This gives reassurance to customers that your business is real and you receive mail.
#4. KEEP ONE SIDE BLANK. This encourages people to take notes on your card and will probably hold on to it longer.
#5. TEXTURE & WEIGHT MATTER. Too heavy, you are killing trees. Too light, you are cheap and not a real business.
#6. NO GIMMICKS. Not necessary and trivial.
Source. Josh Spear is co-founder of Undercurent, a Internet digital strategy firm (2012).