An Examination of How Social Media is Embedded in Business Strategy and Operations , a survey conducted by the Society of Human Resource Management (SHRM), the world’s largest association devoted to human resource managment , reveals these findings——
* Forty percent (40%) of employers have a formal social media usage policy.
*Fifty-six percent (56%) of these social media policies state that the company has the right to monitor social media usage.
*Sixty -eight percent (68%) have a code of conduct for employee use of social networking for professional purposes.
*Sixty-six percent (66%) have a code of conduct for employee use of social networking for personal purposes.
*Thirty-nine percent (39%) monitor employee social media use on company -owned computers and handheld devices.
*One-third of employers (33%) with a social media policy have disciplined an employee who violated the social media policy in the past year.
USES OF SOCIAL MEDIA IN U.S. COMPANIES
More than one-half (52%) use social media as part of their marketing strategies.
This survey was conducted in March 2012 among a sample of the 250,000 members of the Society for Human Resource Management.