Small Business is our Business

Archive for June, 2012

Do You Use Social Networks to Research Job Candidates?

Thirty-seven percent of companies use social networks to research potential job candidates. In Februiary 2012 Harris Interactive conducted  an online survey of 2,300 human resource personnel for CareerBuilder.  Of the employers who do not research job candidates on these websites, fifteen percent(15%) said their company prohibits the practice.  Eleven percent(11%) responded they do not currently use social networks to screen potential job candidates, but plan to start.

What are human resource personnel looking for on social media websites?

*To see if the candidate presents a professional image—–               65%

*To see if the candidate is a good fit for the company’s culture–      51%

*To learn about the candidate’s qualifications —————–           45%

*To see if the candidate is well-rounded——————-                    35%

*To look for a reason NOT to hire candidate———————-          12%

Is social media helping or hurting job candidates?

Thirty-four percent(34%) of human resource personnel have found information that has caused them NOT to hire a candidate. Reasons for not hiring a candidate include—–

*Candidate posted inappropriate photos——49%

*There was info about candidate drinking or using drugs—–45%

*Candidate had poor communication skills—–35%

*Candidate bad mouthed previous employer——-33%

*Candidate made discriminatory comments related to race, gender, religion, etc.       28%

*Candidate lied about qualifications—–22%

Employers are primarily using Facebook(65%), LinkedIn(63%), and T witter(16%) to research job candidates.

If nothing else, this survey reiterates the importance of being VERY mindful of your online persona.


Crowdfunding Platforms

Crowdfunding is  a means to solicitate contributions from investors through the Internet to raise capital.   The Jumpstart Our Business Startups (JOBS) Act of 2012 eliminates numerous regulatory restrictions for small companies to raise money.  These companies can now raise  up to $1 million from investors through the Internet.  These are a few crowdfunding platforms where potential investors can search for possible investments—









As this market expands, so will new crowdfunding sites .  As with any investment, buyer beware.   If used honestly, crowdfunding can be the seed and growth financing for future entrepreneurs and start-ups.

Who Twitters?

Fifteen percent(15%) of online adults use Twitter ——–doubling since 2010.   Several demograhic groups stand out as big users of TWEETS—

*Over one out of four African Americans (28%) use Twittter

*One quarter (26%) of internet users  ages 18-29 Tweet.  This is double the rate for those 30-49

*Residents of urban and suburban areas are more likely to use Twitter than rural  residents.

Source:   Pew Research Center’s Internet  & American Life Project Spring 2012.

Local Businesses on the Internet


 Eighty-five percent (85%) of consumers have   used the internet to locate a local business in the past 12 months.  For small business owners, this is a good indication that now more than ever , a web presence is a must.

Consumers using internet to locate a local business–


*Two – 5 times annually—-25%

*Six-10 times annually—17%

*Once a month —- 10%

*Every week —-16%

*Every day—–8%

Source:  2012 Local Consumer Review Survey conducted by Search Engine Land.

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