Small Business is our Business

Eighty million millennials (teens and twenty somethings) have $200 BILLION in buying power.   Not a number to be ignored.  They value social networking and  are influential in swaying parents and  peers.  A demographic look reveals—–

White        60%

Latino      19%

Black          14%

Asian         5%

Other        2%

Source:   Marketing to Millennials  by Jeff Fromm and Christie  Garton

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