Sixty-one percent of small businesses do not see any return on investment on their social media activities. Yet they keep posting away. Why? According to a recent survey conducted by Manta, a social network for small businesses, thirty-six percent(36%) of these small businesses want to acquire and engage new customers, nineteen percent(19%) want leads and referrals, and seventeen percent(17%) want to boost their company’s presence. Facebook was cited as the hardest to maintain social media platform. For some of these small businesses, maybe a website or blog is sufficient. Or possibly referrals through customers are the best marketing tools.
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