Fifty percent(50%)of millennials(ages 18-34) would share personal information with a company if they received something in return. A recent survey conducted by the University of Southern California’s Annenberg Center for the Digital Future found that millennials have distinct differences in their online behavior compared to other Americans. Some of the survey findings include:
*56% would share personal information to receive coupons from businesses—- versus 42% of those 35 and older
*25% would trade personal information in exchange for relevant advertising—–versus 19% of 35 and old
This willingness of millennials to share personal information opens endless opportunities for businesses to target market this group.
Source: 2012 annual survey at the Center for the Digital Future.