Small Business is our Business

Archive for November, 2013

56% of American Adults are Smartphone Owners

A demographic profile of smartphone ownership reveals——-

Gender

Men                    59%

Women              53%

Age

18-24                79%

25-34                81%

35-44                69%

45-54                55%

55-64                39%

65+                 18%

Household Income

Less than $30,000             43%

$30,000-$49,999                52%

$50,000-74,999                  61%

$75,000+                             78%

Education

Less than high school        36%

High school                           46%

Some College                       60%

College                                  70%

Smartphone ownership is particularly high among those in their 20’s and 30’s regardless of income level.   No surprise.  These millennials are extremely tech savvy.

This survey was conducted by the Pew Research Center in 2013 of 2,252 adults.

CREATE A POSITIVE ONLINE SHOPPING EXPERIENCE

Poor website performance kills business.  A recent survey of 2,074 adults sponsored by Riverbed, an online application performance company, found 67%  of online shoppers would abandon a  website due to slow performance.     Make sure your web pages load  and load quickly.  More importantly,  twenty-two percent (22%) would buy from a competitor’s website after experiencing technical difficulties with a website.  Once online, shoppers typically consult three websites before making a purchase.  Showrooming  is common among online shoppers.  Over 40 percent who shop online evaluate possible purchases with a local retailer before buying online.

This survey was conducted in June 2013 among 2,074 adults ages 18 and older by Harris Interactive for Riverbed.

PITFALLS OF PERFORMANCE APPRAISALS

The August 2013 issue of Manager’s Legal Bulletin had an extremely informative article on the mistakes managers make when evaluating staff.  The most common mistakes—-

*Rating all employees as average.  Don’t do this.  Employees perceive this as an “easy and lazy way out” for managers .  This will also anger top performers and encourage poor performers  to maintain the status quo.

*Failure to explain the reasons for the ratings.  Always provide concrete examples that back up your ratings.

*Putting too much emphasis on how employees stack up against one another.  Don’t.  Base your evaluations on performance standards and expectations.

*Evaluations based only on recent performance.  Reviews should cover an entire 12 month period and address progress over that time period.

*Letting personal feelings influence the evaluation.

Pretty sound advice.

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