Small Business is our Business

Poor website performance kills business.  A recent survey of 2,074 adults sponsored by Riverbed, an online application performance company, found 67%  of online shoppers would abandon a  website due to slow performance.     Make sure your web pages load  and load quickly.  More importantly,  twenty-two percent (22%) would buy from a competitor’s website after experiencing technical difficulties with a website.  Once online, shoppers typically consult three websites before making a purchase.  Showrooming  is common among online shoppers.  Over 40 percent who shop online evaluate possible purchases with a local retailer before buying online.

This survey was conducted in June 2013 among 2,074 adults ages 18 and older by Harris Interactive for Riverbed.

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