Poor website performance kills business. A recent survey of 2,074 adults sponsored by Riverbed, an online application performance company, found 67% of online shoppers would abandon a website due to slow performance. Make sure your web pages load and load quickly. More importantly, twenty-two percent (22%) would buy from a competitor’s website after experiencing technical difficulties with a website. Once online, shoppers typically consult three websites before making a purchase. Showrooming is common among online shoppers. Over 40 percent who shop online evaluate possible purchases with a local retailer before buying online.
This survey was conducted in June 2013 among 2,074 adults ages 18 and older by Harris Interactive for Riverbed.