Small Business is our Business

A demographic profile of smartphone ownership reveals——-

Gender

Men                    59%

Women              53%

Age

18-24                79%

25-34                81%

35-44                69%

45-54                55%

55-64                39%

65+                 18%

Household Income

Less than $30,000             43%

$30,000-$49,999                52%

$50,000-74,999                  61%

$75,000+                             78%

Education

Less than high school        36%

High school                           46%

Some College                       60%

College                                  70%

Smartphone ownership is particularly high among those in their 20’s and 30’s regardless of income level.   No surprise.  These millennials are extremely tech savvy.

This survey was conducted by the Pew Research Center in 2013 of 2,252 adults.

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