Millennials spend 18 hours daily viewing all types of media. Thirty percent (30%) of that time is spent viewing USER- GENERATED CONTENT. Millennials connect with social media on a daily basis above all other forms of media. Seventy-one percent (71%) connect with social media platforms daily, while 60% watch TV, 53% listen to the radio, and 49% email or text. According to the survey, millennials trust information garnered from user-generated the most. A look at media trustworthiness reveals——
Product/brand conversations with family or friends 74%
Peer reviews 68%
Social networking platforms 50%
Blogs, bulletin boards,forums 48%
Product info from a company website 49%
Print magazines or newspapers 44%
When it comes to making a purchase decision, fifty-three percent (53%) rely on user-generated content, 44% rely on traditional media, and 23% banner ads.
This survey was conducted by Crowtap, an online marketing research company in 2014.