Small Business is our Business

Archive for April, 2015

A SNAPSHOT OF WOMEN ENTREPRENEURS

The Kaufman Foundation, a nonprofit dedicated to entrepreneurship and education, conducted a study of women entrepreneurs.  These women owned businesses number 8 million and account for 16% of all U.S. firms.  A  profile reveals—

*The average age is 44.8

*38% had previous start-up experience

*10% have a high school education or less

*41% have some college

*29% have a college degree

*19% have a postgraduate degree

*20% own a business with $100,000+ in revenue, three years after starting

*2% own a business with 1 million+ in revenue

 *The average start-up financing was $71,484 for the business

SMALL BUSINESSES NEED A WEB PRESENCE

Only 51% of small businesses have a website according to statistics provided by SCORE,  Those that do have a website are  not built for success—–

*27% do not provide a telephone number

*68% do not have an email address on the home page

*82% do not  have social media accounts

*93% are not mobile compatible

A webpage is critical for success.  An incredible 97% of consumers search online for products/services. More importantly, 91% have visited a store because of an online experience. Four out of five consumers have used a smartphone to shop. Get connected.

OWNING A SMALL BUSINESS HAS ITS PERKS

A  2015  Citibank survey of small business owners found ownership has these perks—–

*Being your own boss                             79%

*Independence                                        77%

*Making strategic decisions                     77%

*Close relationships with customers        73%

This was a multiple response survey.

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