Small Business is our Business

Archive for October, 2015

MOBILE MARKETING TO CONNECT

B-TO-B marketers are using mobile marketing to connect with customers and to raise brand awareness. A survey in June  2015 found companies are using mobile to——–

*Increase brand awareness               67%

*Increase customer engagement       62%

*Increase customer retention             48%

*Increase sales revenue                     48%

*Increase traffic                                  48%

*Nuture & engage with prospects       33%

Source:   Regalix, State of B2B Mobile Marketing 2015.

Advertisements

GENERATING B-TO-B LEADS

To generate demand and find new leads, business- to- business marketers are using  various approaches.  These include:

*Owned Events              21%

*Trade Shows                20%

*Email                             10%

*Banner Advertising        8%

*Webcasts/Webinars       5%

*Direct Mail                      3%

*Association Marketing    2%

Source:2104 B2B Content Marketing Trends

LINKEDIN IS THE MOST EFFECTIVE SOCIAL MEDIA PLATFORM FOR B-T0-B MARKETING

A 2014 poll conducted by the North American Content Marketing Institute found LinkedIn  is rated the most effective social media platform.

LinkedIn       63%

Twitter          55%

Facebook     48%

YouTube       42%

Google +      40%

Pinterest    25%

Instagram      24%

Tag Cloud