B-TO-B marketers are using mobile marketing to connect with customers and to raise brand awareness. A survey in June 2015 found companies are using mobile to——–
*Increase brand awareness 67%
*Increase customer engagement 62%
*Increase customer retention 48%
*Increase sales revenue 48%
*Increase traffic 48%
*Nuture & engage with prospects 33%
Source: Regalix, State of B2B Mobile Marketing 2015.