Recruiting via social media is growing among companies. A 2016 survey conducted by the Society for Human Resource Management found 84% of companies are currently using social media to recruit—-dramatically up from 56% in 2011. Why the interest?
* 82% use social media to recruit passive job candidates who might not otherwise apply
*77% want to increase employer brand and recognition
*71% want to target applicants with specific skills
*61% want to target a specific job level — entry , managers, executives
*55% say it is less expensive than other methods to recruit job candidates
Source: 2016 SHRM Survey , Using Social Media For Talent Acquisition—Recruitment and Screening.