Small Business is our Business

Archive for June, 2014

CHALLENGES SMALL BUSINESS OWNERS ENCOUNTER ONLINE

Maintaining  a company website takes time and money.   A Small Business Administration Technology survey revealed these challenges—–

 

Time it takes to update                                 64%

Site costs                                                          26%

Finding reliable website help                       21%

Security issues                                                 15%

Response time from external IT support    9%

 

This was a multiple response survey  conducted by the SBA in 2013.

TOP FIVE STRESS RELIEVERS

Need less stress in your life?   The top 5 stress relievers are——-

 

1.     Be Proactive

2.    Eat healthy

3.     Exercise

4.     Full night of sleep

5.     Get organized

 

Source:   Entrepreneur.com

 

MR.MOM ON THE RISE

Nearly 2 million fathers are stay- at- home Dad’s according to the most recent U.S. Census data.  A far cry from the 1.1. million in 1989.  These stay-at-home fathers tend to be older than stay-at-home moms.  The majority are 35 years or older.  The reason for this increase is varied.

*Caring for the family                       21%

*Unable to find employment        23%

*Ill or disabled                                   35%

*In school /retired                           22%

A 2014 report from the Pew Research Center using U.S. Census data.

 

INCREASING THE MINIMUM WAGE

A recent survey of 489 small business owners conducted by the  Rocket Lawyer Legal Index asked  how an increase in the minimum wage would affect their business. The results———

*No effect                                                       57%

*Decrease  in hiring                                    18%

*Employee layoffs                                       7%

*Increase in hiring                                      4%

 

Source :   Rocket Lawyer Legal is an online company for legal documents.

FACEBOOK IS THE BEST SOCIAL MEDIA FOR BUSINESS TO CONSUMER MARKETING

The most effective social media outlets for businesses advertising to consumers are——-

*Facebook           68%

*Twitter                10%

*Blogging              6%

*LinkedIn             6%

*YouTube             2%

 

Source:   Social Media Examiner’s 2014  Industry Report of 2,800 online marketers.

WHERE DO CONSUMERS GO FOR PRODUCT ADVICE?

A survey in 2014 of 1,000 online U.S. adults found consumers look for product or service information from——-

 

*Company website         68%

*Social media                   10%

*At the store                     10%

*A telephone call            6%

*Mobile app                      4%

Source:    IntelliResponses,  an online marketing company.

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