An Examination of How Social Media is Embedded in Business Strategy and Operations , a survey conducted by the Society of Human Resource Management (SHRM), the world’s largest association devoted to human resource managment , reveals these findings——
* Forty percent (40%) of employers have a formal social media usage policy.
*Fifty-six percent (56%) of these social media policies state that the company has the right to monitor social media usage.
*Sixty -eight percent (68%) have a code of conduct for employee use of social networking for professional purposes.
*Sixty-six percent (66%) have a code of conduct for employee use of social networking for personal purposes.
*Thirty-nine percent (39%) monitor employee social media use on company -owned computers and handheld devices.
*One-third of employers (33%) with a social media policy have disciplined an employee who violated the social media policy in the past year.
USES OF SOCIAL MEDIA IN U.S. COMPANIES
More than one-half (52%) use social media as part of their marketing strategies.
This survey was conducted in March 2012 among a sample of the 250,000 members of the Society for Human Resource Management.
WHERE DO START-UPS GET FINANCING?
Personal savings is the source of start-up capital for 3 out of 5 surveyed for the Small Business Barometer sponsored by Western Union Payments. The majority of the people surveyed own businesses with fewer than 20 employees and less than $500,00 in revenues.
Sources of financing include:
*Personal Savings 60%
*Personal Loan 17%
*Bank Loan 9%
*Borrowed from Family 8%
*SBA loan 2%
This survey was conducted in February 2012.
A business card is a powerful marketing tool used to attract potential customers. Used wisely, business cards can enhance your personal image and present a perfect image of your company.
The six rules of successful business cards—-
#1. SIMPLE IS BEST. Do not order cards that take a great deal of time to produce.
#2. KNOW YOUR AUDIENCE. No thick embossed cards if you sell to green companies.
#3. INCLUDE THE ADDRESS. This gives reassurance to customers that your business is real and you receive mail.
#4. KEEP ONE SIDE BLANK. This encourages people to take notes on your card and will probably hold on to it longer.
#5. TEXTURE & WEIGHT MATTER. Too heavy, you are killing trees. Too light, you are cheap and not a real business.
#6. NO GIMMICKS. Not necessary and trivial.
Source. Josh Spear is co-founder of Undercurent, a Internet digital strategy firm (2012).
WHAT IS SUCCESS TO A SMALL BUSINESS OWNER?
The most important measures of success for small business owners are:
*Earn enough to live comfortably (24%)
*Do something I enjoy (23%)
*Increase profitability annually (18%)
*Pay employees enough to live comfortably (17%)
*Have free time to do what I want (7%)
*Pass the business to a family member (6%)
*Sell the business for a big profit (6%)
Source: The Harftford Small Business Success Study, 2012