Small Business is our Business

Archive for April, 2014

TAKE CHARGE OF YOUR RETIREMENT

As a small business owner you carefully monitor your cash flow and revenue, but are you as diligent in your retirement planning? A survey of self-employed Americans released by TD Ameritrade Holdings found forty percent(40%) of the self-employed are NOT saving regularly for retirement. Over one-quarter(28%) are not saving at all. Most striking, 29% of Generation X (born between 1965-1976) and 32% of Generation Y (born 1977-1989) do not save for retirement. Where do these entrepreneurs expect the money in retirement to come from?   Savings (59%), IRA’s (38%), profits from their business(19%) , and the sale of their business(14%).

Source:   This online survey was conducted in October 2013 of 2,014 adults.

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A LOOK AT AGE DEMOGRAPHICS ON SOCIAL MEDIA NETWORKS

Tumblr and DeviantArt have the youngest audience among the social media networks, while LinkedIn and Classmates have the oldest. Facebook with its enormous reach is now reflecting the median age of the U.S. population(36.8 years). LinkedIn is currently experiencing an influx of high school and college students creating profiles to help them navigate the world of work. Data from comScore Media Metrix reveals the average age for these social media networks—-

30.3    DeviantArt

33.9    Tumblr

36.4    Goodreads

37.1     Twitter

39.7     Facebook

40       Pinterest

42.1     Yahoo

43.2    LinkedIn

51.6    Classmates

This survey was conducted in May 2103 by comScore Media Metrix, and Internet technology company that monitors audience participation and advertising  on the web.

 

 

 

 

IT’S CHEAPER TO KEEP CUSTOMERS HAPPY AND COMING BACK

It costs five to nine times more money to attract a new customer than to retain a current customer.  Stay connected with our customers by phone, emails, blogs or newsletters.  They are GOLD.

 

Source:   Rhonda Abrams, President of PlanningShop

CUSTOMERS DO REACT TO NEGATIVE CUSTOMER SERVICE

A recent survey conducted by CorvisaCloud, an online media company of 1,109 adults found  customers DO react to a bad customer service experience.  The findings——

 

34%    Complain to a manager

16%     Share the experience with family and friends

13%     Never shop with the company again

12%     Give the company another shot

10%     Nothing, shrug their shoulders and move on

4%       Talk about it on social media

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