Small Business is our Business

Archive for March, 2013

FACEBOOK A MUST FOR COMPANIES

Today, companies must have a presence on social media sites. Sixty-one percent(61%) of U.S. companies use Facebook, while 39% Twitter, 29% use LinkedIn, and 24% are present on YouTube. Four out of ten companies listen to consumer discussions, while 70% answer customer questions and complaints .

This survey was conducted by InSites Consulting. a market research company, of 1,222 business owners in October 2012.

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400 Million Tweets Per Day

Americans are tweeting to the tune of 400 million tweets per day. To put this in perspective———in 2007  there were 5,000 tweets daily, by January 2010 32 million tweets, in April 2012 340 million tweets. It is a great way to stay in touch, but 140 characters have been known to kill careers and destroy reputations. Just as with other social media—-Facebook, YouTube, whatever——your reputation and image is shaped by what you tweet or photos posted. Don’t be stupid—-never post anything you will regret the next day.

AMERICANS HAVE GONE MOBILE

Ownership and time spent on mobile devices by full-time workers has risen significantly. Today 62% own smartphones and 33% now own a tablet. Adults now spend 88 minutes daily on their mobile devices—-up from 22 minutes in 2009.

Source: Pew Research Center 2013.

SOCIAL MEDIA STRIPS PRIVACY IN THE WORKPLACE

One-half (53%) of adults believe social media has eroded their privacy in the workplace. A surveys conducted by AVG  Technologies for their Digital Work Life project found one in ten respondents have discovered secret online discussions about them initiated  by colleagues. Eleven percent(11%)  have had embarrassing photos or videos taken at a work event and uploaded onto social media sites. Thirteen percent(13%) have had a manager use this information against them or a colleague . One-half(50%) believe their company is responsible for the online behavior of employees during work hours if they are using their personal social media accounts.   It is not surprising that nearly one-quarter (24%) now avoid posting on social media .   Fifty-three percent(53%) are now more careful about what they post.

 This survey is the seventh installment of AVG’s Digital Diaries series 4,000 adults in ten countries in regard to cyber bullying  in the workplace conducted in 2012.

 

SMALL BUSINESS OWNERS ARE JACK OF ALL TRADES

The Seventh Annual National Small Business Survey of 500 small business owners conducted by Staples  asked the pertinent question—–DO  YOU SOMETIMES FEEL LIKE A JACK OR JILL OF ALL TRADES OR A MASTER OF NONE?     The response—

YES               59%

NO                  23%

Neither        18%

This survey was conducted in November 2012.

SMALL BUSINESS OWNERS PUT IN LONG HOURS

In the 7th Annual National Small Business Survey sponsored by Staples  found  full-time business owners worked 50.4 hours weekly, while those with a part-time business worked 41.1 hours. Other findings from the survey reveal  that an astonishing 20% do not shred confidential material.  Nearly one-half (50%) plan on upgrading their operating systems this year  for future growth.

This survey was conducted in November 2012 of  500 small business owners.

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